founder Diaries
Your go-to place for design, brand strategy insights, founder musings, and more.
In 2026, color trends center on emotional resonance—brands are choosing palettes that feel human, sensory, and connected rather than purely functional.
Pantone’s 2026 Color of the Year isn’t making noise — and that’s exactly the point. Cloud Dancer, a soft and nuanced off-white, reflects a collective shift toward intention, calm, and quiet confidence. From wellness-inspired palettes to bold maximalist pairings, discover how this versatile shade anchors four distinct color stories and what each one means for your brand in 2026.
I kind of went overboard, I admit it. A few weeks ago, I was on the hunt for a new activity that my three-year-old and I could do together. Cue homemade popcorn. Delicious, nutritious, and an easy afternoon win. So, we headed to Murdoch’s, a local ranch supply store that offers great products at good […]
Read time: ~6 minutes Summary What happens when a luxury crystal house, a fragrance icon, and the woman who helped launch it all come together at the Baccarat Hotel in New York City? I had the rare privilege of attending a dinner honoring Baccarat Rouge 540—and walked away with glowing skin, crystal memories, and three […]
A personal note from Jennifer at Founder’s Mirror.
I recently made a major career change—
