From educators to influencers, we help our clients achieve their goals with brands and websites they are proud to have.
Your Work,
Our Way
Portfolio
OUR APPROACH
With our custom brand and website design, our number one priority is getting you the results that elevate your brand.
Clear and compelling branding makes for climbing conversions and connected customers. (How's that for an alliteration?) Here are some of our amazing clients.
"Founder's Mirror has been absolutely integral in shaping the creative process, guiding us toward strategic decisions that shaped our brand in the best way. They don't operate as an external consultant typically would -- they become a (very welcome and integral) part of your team"
Kristin Daley, Co-Founder
Project PACT
“
KIND WORDS —
Our Work
Personal Brand
Partnering with Amy Lentz, Founder of Hack Your HR, CHRO of TOMS and corporate career guru was a dream. As Grace Beverley put it, Amy is a work-life “fairy godmother” to over 1 million followers across social platforms. It was time to create a brand with a website that matched her dynamic presence and growing influence. We delivered a refined brand identity & creative strategy and built a custom website on ShowIt, complete with compelling brand messaging to ensure every element of her online presence reflected her personal and professional brand.
visit hackyourhr.com
Brand IDentity
BRAND MESSAGING
Website design
Copywriting
Brand Services:
Personal Brand
When hiring advice starts to sound like it came from a corporate handbook, it’s time for a reset. Mike Peditto—talent acquisition expert, speaker, and creator behind @realisticrecruiting—came to us with a following of 300K+, over 100M views, and a mission to deliver honest, modern insights on hiring and career growth. Our challenge was to build a brand and website that matched his clarity, wit, and sharp point of view.
We crafted a full brand and digital experience that feels like Mike: wicked smart, professionally snarky (in all the right ways), and refreshingly relatable. The scope included strategy, messaging, UX copy, and a custom site design, with visual identity led in collaboration with Richard Dow of Rad Creative. Now, Mike’s brand reflects what he’s known for—clarity, confidence, and content that actually helps.
visit mikepeditto.com
Brand IDentity
BRAND MESSAGING
Website design
Copywriting
Brand Services:
Non-Profit Organization
Project PACT united the pioneering vision of Law Enforcement Action Partnerhsip (LEAP), New Blue, and the School of Statesmanship, Stewardship, and Service (SOSSAS) to launch a transformative initiative. Our team has been an integral part of the project, defining and executing the brand identity, messaging, visual branding direction, and digital course development. With a robust strategic roadmap, we continue to ensure a consistent and powerful narrative across all channels. In collaboration with Megan Dorien Studios, we designed a visually stunning, user-friendly site leveraging generative AI, while also providing podcast consultation with Story On Media to extend the project’s reach. Through our comprehensive approach, we’ve built a cohesive brand and laid the foundation for sustained engagement and impact.
visit projectpact.org
Visual Branding
Website integrator
Copywriting
social media marketing
Brand Services:
Service Provider
Collaborating with Prima Travels, a boutique travel agency curating unforgettable experiences, was an exciting journey. Alyson needed a digital presence that captured her expertise in personalized travel planning while exuding elegance and adventure. We delivered a semi-custom website build on ShowIt, blending bespoke design elements with strategic branding to create a seamless, visually stunning online experience. With refined messaging and intuitive navigation, every detail was crafted to inspire travelers and reflect the high-touch service that sets Prima Travels apart.
visit helloprimatravels.com
Visual Branding
Website design
Copywriting
Brand Services:
Non-Profit Organization
With two years of planning, the School of Statesmanship, Stewardship, and Service (SOSSAS) was ready to bring their message and curriculum to the world. We defined the visual branding, crafted SEO optimized copy, and partnered with Megan Dorien Studio, an incredible site developer, as the website integrator for this completely custom site. With a multi-pronged social media approach, website support, and newsletter creation, we are building the voice, credibility, and community for SOSSAS.
visit sossas.org
Visual Branding
Website integrator
Copywriting
social media marketing
Brand Services:
Company Brand
Partnering with StoryOn, a company dedicated to helping brands share their stories with impact, was an exciting opportunity. They needed a cohesive visual identity that would stand out both online and in person. We provided polished visual branding, including business cards and a striking trade show backdrop, ensuring a seamless and professional presence across all touchpoints. Every design element was crafted to capture StoryOn’s mission, making a bold statement and leaving a lasting impression wherever their brand appears.
visit storyon.co
Visual Branding
marketing
Brand Services:
Visit Ultimaterecruitingnetwork.com
The dynamic and experience team of leading entrepreneurs at Ultimate Recruiting needed a new website fast. We provided an accelerated timeline to give them a brand new website, refined visual branding with custom backgrounds, and fully optimized copy and metadata in time for their first major tournament and collaboration with PUMA.
Sports Recruiting Company
website design
Visual Branding
Copywriting
Brand Services:
visit margaretthansenphotography.com
Margarett has been in the photography business for over 6 years. She built her own site and a thriving side hustle but wanted to elevate her branding and website to reflect the evolution of her business and attract more of her dream clients. We did full visual branding refresh, re-wrote her copy, optimized her meta-data, and re-built her website.
Brand Photography Business
Visual Branding
website refresh
Copywriting
Brand Services:
visit @ALLENDUAN120
Personal Brand
Allen built a thriving midterm rental and co-hosting business, Hospy Homes. With seven years of experience, Allen wanted to elevate his personal brand and voice to reach new heights in business, but more importantly, to invest his knowledge in budding midterm rental and cohosting entrepreneurs. We branded his social media on Instagram and YouTube and coached Allen in his switch from business operator to business coach.
Visual Branding
social media marketing
Brand Services:
