OUR APPROACH

With our custom brand and website design, our number one priority is getting you the results that elevate your brand. 

Clear and compelling branding makes for climbing conversions and connected customers. (How's that for an alliteration?) Here are some of our amazing clients.

"Founder's Mirror has been absolutely integral in shaping the creative process, guiding us toward strategic decisions that shaped our brand in the best way. They don't operate as an external consultant typically would -- they become a (very welcome and integral) part of your team"

Kristin Daley, Co-Founder
Project PACT

"The Founder's Mirror business name is spot on! As an entrepreneur getting started in the personal branding space, Cody and Jenn have helped me develop my brand by getting to know who I am and what I uniquely have to offer the marketplace."

Allen Duan, Founder
Hospy Homes


KIND WORDS —

PERSONAL BRAND

ALLEN DUAN

VIEW

NON-PROFIT EDUCATION ORGANIZATION

SOSSAS

VIEW

BRAND PHOTOGRAPHY BUSINESS

MARGARETT HANSEN PHOTOGRAPHY

VIEW

SPORTS RECRUITING COMPANY

ULTIMATE RECRUITING

VIEW

NON-PROFIT ORGANIZATION

PROJECT PACT

VIEW

COMPANY BRAND

HACK YOUR HR

VIEW

Our Work

Company Brand

Partnering with Amy Lentz, Founder of Hack Your HR, CHRO of TOMS and corporate career guru was a dream. As Grace Beverley put it, Amy is a work-life “fairy godmother” to over 1 million followers across social platforms. It was time to create a brand with a website that matched her dynamic presence and growing influence. We delivered a refined brand identity & creative strategy and built a custom website on ShowIt, complete with compelling brand messaging to ensure every element of her online presence reflected her personal and professional brand.

visit hackyourhr.com

Visual Branding
Website design
Copywriting

Brand Services:

Non-Profit Organization

Project PACT united the pioneering vision of Law Enforcement Action Partnerhsip (LEAP), New Blue, and the School of Statesmanship, Stewardship, and Service (SOSSAS) to launch a transformative initiative. Our team has been an integral part of the project, defining and executing the brand identity, messaging, visual branding direction, and digital course development. With a robust strategic roadmap, we continue to ensure a consistent and powerful narrative across all channels. In collaboration with Megan Dorien Studios, we designed a visually stunning, user-friendly site leveraging generative AI, while also providing podcast consultation with Story On Media to extend the project’s reach. Through our comprehensive approach, we’ve built a cohesive brand and laid the foundation for sustained engagement and impact.

visit projectpact.org

Visual Branding
Website integrator
Copywriting
social media marketing

Brand Services:

Non-Profit Education Organization

With two years of planning, the School of Statesmanship, Stewardship, and Service (SOSSAS) was ready to bring their message and curriculum to the world. We defined the visual branding, crafted SEO optimized copy, and partnered with Megan Dorien Studio, an incredible site developer, as the website integrator for this completely custom site. With a multi-pronged social media approach, website support, and newsletter creation, we are building the voice, credibility, and community for SOSSAS.

visit sossas.org

Visual Branding
Website integrator
Copywriting
social media marketing

Brand Services:

Visit Ultimaterecruitingnetwork.com

The dynamic and experience team of leading entrepreneurs at Ultimate Recruiting needed a new website fast. We provided an accelerated timeline to give them a brand new website, refined visual branding with custom backgrounds, and fully optimized copy and metadata in time for their first major tournament and collaboration with PUMA.

Sports Recruiting Company

website design
Visual Branding 
Copywriting

Brand Services:

visit margaretthansenphotography.com

Margarett has been in the photography business for over 6 years. She built her own site and a thriving side hustle but wanted to elevate her branding and website to reflect the evolution of her business and attract more of her dream clients. We did full visual branding refresh, re-wrote her copy, optimized her meta-data, and re-built her website. 

Brand Photography Business

Visual Branding 
website refresh
Copywriting

Brand Services:

visit @ALLENDUAN120

Personal Brand

Allen built a thriving midterm rental and co-hosting business, Hospy Homes. With seven years of experience, Allen wanted to elevate his personal brand and voice to reach new heights in business, but more importantly, to invest his knowledge in budding midterm rental and cohosting entrepreneurs. We branded his social media on Instagram and YouTube and coached Allen in his switch from business operator to business coach.

Visual Branding
social media marketing

Brand Services: