From educators to influencers, we help our clients achieve their goals with brands and websites they are proud to have.
Your Work,
Our Way
Portfolio
OUR APPROACH
With our custom brand and website design, our number one priority is getting you the results that elevate your brand.
Clear and compelling branding makes for climbing conversions and connected customers. (How's that for an alliteration?) Here are some of our amazing clients.
"Working with Founder's Mirror made the daunting task of building a website much more manageable. They took the time to truly understand my business, processes, and goals. Their support, responsiveness, and warm approach made all the difference. I’d highly recommend them to anyone looking for a partner who’s not only skilled but also invested in your success!"
Alyson Ward
Founder & CEO, Prima Travels
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KIND WORDS —
Featured Projects
Featured Clients
Case Studies
From brand strategy to custom websites to marketing asset design, these are a few of our clients.
Project Goals & Challenges
Amy Lentz, a recognized HR thought leader and Chief People Officer at TOMS, commands over 1 million followers through her Hack Your HR platform across social media. She sought a digital brand and website that would authentically reflect her influence and leadership position. Her challenge was the absence of a centralized, strategic online presence that could effectively embody her personal brand and support her ongoing business growth objectives.
Brand IDentity
BRAND MESSAGING
Website design
Copywriting
Services:
Results
- A polished, scalable website aligned with Amy’s brand
- Clear messaging that connected with corporate and consumer audiences
- Elevated positioning as a trusted HR thought leader
- Enabled future monetization and growth pathways
Process
Founder's Mirror developed a refined brand identity and messaging strategy that captured Amy’s authentic voice and executive presence. We created a custom website blending clarity, authority, and personality, positioning her for expanded speaking, consulting, and audience engagement.
"Partnering with Founders Mirror was seamless. They truly captured my energy and delivered a brand presence I’m proud to share."
- Amy Lentz
Hack Your HR
HR thought leader & Speaker
Project Goals & Challenges
Kelly St. John and the KSJ Collective team are highly regarded veterans in the beauty industry, known for their intuitive retail expertise, strategic growth planning, and strong relationships with retailers, investors, and industry insiders. As a strategic growth consultancy, KSJ Collective continuously guides emerging beauty and wellness brands through complex market evolution. The challenge was to refine and elevate the KSJ Collective brand to keep pace with its own growth and the rapid transformation of the beauty industry. It was essential that all brand elements—positioning, messaging, copy, and visuals—convey a compelling, relevant story that resonates deeply within an increasingly competitive and innovation-driven market. Equally important was ensuring social media platforms reinforced this narrative with consistency and impact to amplify their reputation and industry leadership.
Art Direction
BRAND MESSAGING
Copywriting
Capabilities Deck
social media
Services:
Results
- Elevated brand identity and visual system aligned with evolving market positioning
- Streamlined website iterations reflecting refined strategy
- Compelling copy across platforms reinforcing brand narrative
- Engaged community with consistent messaging on social media
Process
We defined the visual direction for the brand, provided strategic oversight and implementation for several iterations of the brand and website, and delivered all copywriting. We also created a capabilities deck and now manage KSJ Collective’s social media presence on Instagram and LinkedIn, maintaining continuity and engagement aligned with the brand’s evolution.
"Jennifer is a rare partner who blends heart with precision. With her luxury background and operational mindset, she brings elegance and detailed rigor to everything. Whether steering complex negotiations or project logistics, Jennifer handles it all with poise and emotional intelligence, transforming our work. Through Founder’s Mirror, she and Cody help founders build brands that are not just beautiful, but beautifully functional."
- Kelly St. John
KSJ Collective
strategic growth consultancy for the beauty industry
Project Goals & Challenges
Georgia Louise, with 25+ years in high-end skincare and celebrity clientele, managed multiple business branches without cohesive brand unity. The goal was to unify messaging and visuals to create an elevated, consistent digital experience that maximized sales and positioned her as a visionary in “Beauty Longevity.”
Brand Strategy
Brand Messaging
Visual Brand Refresh
Website Strategy
Copywriting
Marketing asset design
Services:
Results
- Unified luxury brand identity and messaging
- Elevated digital experience growing sales and engagement
- Clear market differentiation and visionary positioning
- Cohesive brand assets across channels
Process
Founder's Mirror created a comprehensive brand strategy defining archetype, voice, and mission. We delivered brand identity packages, website strategy and copy, and creative design for marketing materials and signage, all reflecting her luxury and expertise.
Georgia Louise
Master Esthetician & Beauty Longevity Visionary
"Out of all the brand agencies and designers I’ve worked with, Founder's Mirror is the only one who truly understood my vision and captured my identity with such clarity and elegance."
- Georgia Louise
Before/After
Project Goals & Challenges
Mike Peditto, with 300K+ followers and over 100 million views, needed a brand and website reflecting his sharp, witty, and authentic voice in hiring advice. His challenge was translating his dynamic social presence into a clear, professional digital brand that supports his bestselling book and speaking engagements.
Brand IDentity
BRAND MESSAGING
Website design
Copywriting
Services:
Results
- Distinctive brand identity aligned with Mike’s voice
- Website and copy boosting audience connection and authority
- Supports book promotion and speaking opportunities
- Increased community engagement and lead generation
Process
We crafted a custom brand identity and website that conveyed Mike’s clarity and snark in a relatable way. Copywriting focused on compelling storytelling and UX optimized for engagement. Collaboration with Rad Creative on graphics ensured aesthetics matched personality.
"Working with Founders Mirror was the best decision I’ve made for my business. They understood exactly what I wanted and delivered beyond expectations."
- Mike Peditto
Mike Peditto
Talent Acquisition Expert & Creator of Realistic Recruiting
Project Goals & Challenges
Expert Interviewers has amassed over 320,000 followers across social platforms and 300 million total views with smart, scroll-stopping content that resonates deeply in the hiring space. While early momentum came from a DIY website, the team sought to elevate their brand to better engage core hiring managers. The goal was to clarify messaging and unify the digital presence, showcasing their comprehensive suite of offerings — a highly rated on-demand course, interactive workshops, dynamic speaking engagements, and an innovative AI-powered interview practice platform — all designed to empower hiring professionals with confidence and modern evidence-based methods. The refresh also captured their fun personalities while positioning Expert Interviewers as a leading voice in modern hiring practices.
Brand IDentity
BRAND MESSAGING
Website design
Copywriting
Services:
Results
- Refined brand identity and messaging that clarified value
- Professional, user-friendly website boosting conversions
- Increased audience trust and brand exposure
- Expanded opportunities for speaking and AI tool promotion
Process
Founder's Mirror delivered a strategic brand positioning and messaging overhaul using StoryBrand principles. We crafted a clean, authoritative visual identity, complete website integration with SEO-optimized copy, and social media marketing to engage target audiences authentically.
"It was the best money we've spent. Our brand is clearer, stronger, and we’ve had 10x the compliments and visibility as a result."
- Victoria Gates
Expert Interviewers
Leaders in Modern Interviewing Practices & Training
Before/After
Project Goals & Challenges
Project PACT was created by LEAP, New Blue, and SOSSAS to ignite a seismic shift in public safety, redefining the relationship between communities and police through authentic partnership and cultural transformation. Backed by decades of field-proven outcomes, PACT’s mission is to move beyond status-quo “bandaids” to foster real, lasting change—centering compassion, joint accountability, vulnerability, and stewardship as pillars for safer, healthier communities. Their vision: a future where public safety isn’t just the absence of crime, but the presence of aligned values and shared responsibility, made possible through deep healing, robust education, and strategic collaboration among police, leaders, and residents.
Strategic advisory
Brand IDentity
BRAND MESSAGING
Website design
Copywriting
Marketing assets
social media
email marketing
Services:
Results
- Unified, elevated brand presence aligned with PACT’s transformational goals.
- Digital ecosystem and collateral demonstrating the proven outcomes of their approach: a 38% reduction in serious crime, 84% decline in gang activity, zero unsafe neighborhoods, and dramatically lower recidivism rates.
- Strengthened reputation as a national thought leader in community-centered public safety and wellness.
Process
Our partnership with Project PACT was comprehensive and fully embedded. We operated as a true extension of their internal team—guiding strategic messaging, designing and refreshing the visual brand identity, delivering robust copywriting, and supporting every touchpoint of their outreach. Our work spanned digital course planning and execution, ongoing marketing, ambassador program creation, podcast strategy and launch, and full-scale social media management. This collective effort ensured that every message, visual, and engagement advanced PACT’s mission and amplified their impact. Collaboration with Megan Dorien Studios and podcast consultation with Story On Media extended reach and engagement. The approach ensured brand cohesion and strategic alignment.
"Founder's Mirror became a vital part of our team, guiding us strategically and creatively."
- Kristin Daley