From educators to influencers, we help our clients achieve their goals with brands and websites they are proud to have.
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OUR APPROACH
We connect with founders in a collaborative process that yields emotionally resonant, elegant, and high-performing brands.
"Working with Founder's Mirror made the daunting task of building a website much more manageable. They took the time to truly understand my business, processes, and goals. Their support, responsiveness, and warm approach made all the difference. I’d highly recommend them to anyone looking for a partner who’s not only skilled but also invested in your success!"
Alyson Ward
Founder & CEO, Prima Travels
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KIND WORDS —
Featured Clients:
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Project Goals & Challenges
Amy Lentz, a recognized HR thought leader and Chief People Officer at TOMS, commands over 1 million followers through her Hack Your HR platform across social media. She sought a digital brand and website that would authentically reflect her influence and leadership position. Her challenge was that she did not have a centralized, strategic online presence that could effectively embody her personal brand and support her ongoing business growth objectives.
Brand IDentity
BRAND MESSAGING
SHOWIT WEBSITE
Copywriting
Services:
Results
- A polished, scalable website aligned with Amy’s brand
- Clear messaging that connected with corporate and consumer audiences
- Elevated positioning as a trusted HR thought leader
- Enabled future monetization and growth pathways
Process
Founder's Mirror developed a refined brand identity and messaging strategy that captured Amy’s authentic voice and executive presence. We created a custom ShowIt website blending clarity, authority, and personality, positioning her for expanded speaking, consulting, and audience engagement.
"Partnering with Founders Mirror was seamless. They truly captured my energy and delivered a brand presence I’m proud to share."
- Amy Lentz
Hack Your HR
HR thought leader & Speaker
Project Goals & Challenges
Mike Peditto, with 300K+ followers and over 100 million views, needed a brand and website reflecting his sharp, witty, and authentic voice in hiring advice. His challenge was translating his dynamic social presence into a clear, professional digital brand that supports his bestselling book and speaking engagements.
Brand IDentity
BRAND MESSAGING
Website design
Copywriting
Services:
Results
- Distinctive brand identity aligned with Mike’s voice
- Website and copy boosting audience connection and authority
- Supports book promotion and speaking opportunities
- Increased community engagement and lead generation
Process
We crafted a custom brand identity and ShowIt website that conveyed Mike’s clarity and snark in a relatable way. Copywriting focused on compelling storytelling and UX optimized for engagement. Collaboration with Rad Creative on graphics ensured aesthetics matched personality.
"Working with Founders Mirror was the best decision I’ve made for my business. They understood exactly what I wanted and delivered beyond expectations."
- Mike Peditto
Mike Peditto
Talent Acquisition Expert & Creator of Realistic Recruiting
Project Goals & Challenges
Expert Interviewers has amassed over 320,000 followers across social platforms and 300 million total views with smart, scroll-stopping content that resonates deeply in the hiring space. While early momentum came from a DIY website, the team sought to elevate their brand to better engage core hiring managers. The goal was to clarify messaging and unify the digital presence, showcasing their comprehensive suite of offerings — a highly rated on-demand course, interactive workshops, dynamic speaking engagements, and an innovative AI-powered interview practice platform — all designed to empower hiring professionals with confidence and modern evidence-based methods. The refresh also captured their fun personalities while positioning Expert Interviewers as a leading voice in modern hiring practices.
Brand IDentity
BRAND MESSAGING
Website design
Copywriting
Services:
Results
- Refined brand identity and messaging that clarified value
- Professional, user-friendly website boosting conversions
- Increased audience trust and brand exposure
- Expanded opportunities for speaking and AI tool promotion
Process
Founder's Mirror delivered a strategic brand positioning and messaging overhaul using StoryBrand principles. We crafted a clean, authoritative visual identity that matched their energy and professionalism, culminating in a custom ShowIt website, Kajabi integrations for their course, and AI Search optimized copy.
"It was the best money we've spent. Our brand is clearer, stronger, and we’ve had 10x the compliments and visibility as a result."
- Victoria Gates
Expert Interviewers
Leaders in Modern Interviewing Practices & Training
Before/After
Project Goals & Challenges
Project PACT was created by LEAP, New Blue, and SOSSAS to ignite a seismic shift in public safety, redefining the relationship between communities and police through authentic partnership and cultural transformation. Backed by decades of field-proven outcomes, PACT’s mission is to move beyond status-quo “bandaids” to foster real, lasting change—centering compassion, joint accountability, vulnerability, and stewardship as pillars for safer, healthier communities. Their vision: a future where public safety isn’t just the absence of crime, but the presence of aligned values and shared responsibility, made possible through deep healing, robust education, and strategic collaboration among police, leaders, and residents.
Strategic advisory
Brand IDentity
BRAND MESSAGING
Website design
Copywriting
Marketing assets
social media
email marketing
Services:
Results
- Unified, elevated brand presence aligned with PACT’s transformational goals.
- Digital ecosystem and collateral demonstrating the proven outcomes of their approach: a 38% reduction in serious crime, 84% decline in gang activity, zero unsafe neighborhoods, and dramatically lower recidivism rates.
- Strengthened reputation as a national thought leader in community-centered public safety and wellness.
Process
Our partnership with Project PACT was comprehensive and fully embedded. We operated as a true extension of their internal team—guiding strategic messaging, designing and refreshing the visual brand identity, delivering robust copywriting, and supporting every touchpoint of their outreach. Our work spanned digital course planning and execution, ongoing marketing, ambassador program creation, podcast strategy and launch, and full-scale social media management. This collective effort ensured that every message, visual, and engagement advanced PACT’s mission and amplified their impact. Collaboration with Megan Dorien Studios for custom WordPress website and podcast consultation with Story On Media extended reach and engagement.
"Founder's Mirror became a vital part of our team, guiding us strategically and creatively."
- Kristin Daley