Let's create something remarkable together

MIRROR EFFECT

The

We work with mission-driven service providers, personal brands, influencers, and educators to create custom brand identities, SEO-optimized copywriting, and website design on Showit. Need a brand refresh? We do that, too.

Your brand is one of your most important assets as a business. It's what your customers remember, connect with, and, ideally, crave. They buy into your ethos just as much as what you sell. That craveable, must revisit, tell-my-friends experience is what we will help you create!

How do you show the world your business vision? 

A symptom of a good brand is trust and loyalty.  

✓ INCREASE IN SALES

Meaningful and memorable branding will allow your customers to feel connected. Who doesn't want to be part of the "in" crowd?

✓ CONNECTION WITH Customers

A well crafted brand will boost your marketing and advertising; influencing people's purchasing decisions.  

✓ BRAND AWARENESS & RECOGNITION

If You Need:

We combine creativity with operational expertise, ensuring that your brand is not only beautiful but also efficient and effective. Our approach is perceptive, warm, sophisticated, and authentic. We listen closely to your needs and work diligently to reflect your vision with clarity and confidence.

WHAT MAKES US DIFFERENT

No. 1

Our OFFERINGS

You cannot scale a brand you cannot explain. Most founders come to us with beautiful ideas and a swirl of half-written talking points, but nothing that feels unified. When you are constantly reinventing your elevator pitch or tweaking website copy that never feels quite right, everything takes longer than it needs to.

This is where clarity becomes your most valuable asset.

Reflection Session is our brand messaging experience that uses the StoryBrand framework to help you speak about your business with calm confidence. We turn all your scattered ideas into a clear, compelling message that works across your entire brand.

Reflection Session: Your Clear Brand Message

Because it saves you hours. Because it eliminates guesswork. Because it gives you language you can use everywhere without rewriting it every five minutes. And because clarity always comes before design, visibility, and growth.

What We Create Together

  • A complete brand messaging framework
  • Define your core, controlling idea
  • A polished tagline
  • An elevator pitch that finally feels natural
  • A website wireframe based on strategic storytelling

Why Founders Love It

No. 2

This is our most premium offer. It is the from-scratch, nothing-held-back, design-meets-strategy experience for founders who want a brand that looks, feels, and performs like no one else in their market.

If your brand has outgrown pieced-together visuals, inconsistent messaging, or a website that no longer reflects your level of excellence, you are ready for a custom build.

Floor to Ceiling is for founders who want original creative direction, bespoke design, and a seamless brand system built to accelerate growth.

Floor to Ceiling: Fully Custom Brand and Web Design

Because you want a brand that sets the tone in your industry. Because your work is distinctive and deserves a distinctive container. Because custom design eliminates the limitations of templates and lets your story be told with intention.

WHAT YOU GET

  • Brand strategy and messaging foundation
  • Original art direction and creative concepts, including photoshoot remote production
  • Custom visual identity (color palette, logo, typography selections, graphics, icons)
  • Fully custom Showit or WordPress website
  • Strategic copywriting
  • Thoughtful UX that guides visitors to action
  • Basic SEO and baseline GEO structure
  • Launch support and training

Why Founders Love It

No. 3

You know you want an elevated brand and website, but you may not need a fully custom build. You want something beautiful, strategic, fast-moving, and cost conscious without sacrificing quality.

Polished Edge gives you the best of both worlds.

As design partners with TONIC and Davey and Krista, we help you select a refined, luxurious Showit template and then transform it into something that feels uniquely yours.

This is not drag and drop. It is thoughtful design, clarified messaging, and strategic refinements that elevate every detail.

Polished Edge: Semi Custom Brand and Website Design

Because it is faster. Because it is a more moderate price point. Because you get a premium foundation created by industry-leading designers, and we tailor it to your brand with the same level of care as a custom build.

WHAT YOU GET

  • Brand messaging refinement
  • Template selection guidance
  • Visual customization
  • Strategic copywriting
  • Conversion-focused layout adjustments
  • Integrated basic SEO and GEO best practices
  • Launch support and training

Why Founders Love It

No. 4

Your customers are no longer relying on Google alone. They are asking AI tools for recommendations, summaries, and answers before they ever click through to a website. If your brand is not reflected clearly in AI-generated responses, you are losing visibility where decisions now begin.

Mirror Signal is our modern approach to Generative Engine Optimization.
It helps your brand show up in platforms like ChatGPT, Perplexity, and Gemini so you stay visible, trusted, and discoverable in a world where search behavior is rapidly shifting.

Mirror Signal: AI Search Visibility for the New Era

  • AI tools are becoming the first stop for research
  • Organic clicks from Google have dropped significantly because of AI Overviews
  • AI-referred visitors convert at higher rates because they arrive more informed
  •  Early adoption compounds your visibility over time
  •  GEO ensures your brand is represented accurately wherever people search

WHAT YOU GET

  • Search Opportunity Audit
  • Website and multi-channel visibility review
  • GEO-focused content and structure recommendations
  • Optional ongoing execution, optimization, and reporting
  • Support for one-time sprints, content plans, and team training

WHY IT MATTERS

Because it is efficient, strategic, and built around your real business goals. We guide you through what to prioritize, what to ignore, and how to future-proof your visibility without adding more chaos to your content workflow.

Why Founders Love It

*NEW*

- Paul Rand

"Design is the silent ambassador of your brand."

You’d like to be booking your ideal clients and working on projects that bring high reward — both financially and creatively.

IF YOu'VE EVER THOUGHT TO YOURSELF:

“I put together my website to get it out there, but I don't want to tell anyone. I feel major website shame.”

“What even is an accent color? I'm not a graphic artist! I just want something that looks good and feels authentic!"

“I don't feel like my brand stands out or is as polished as I would like. I need a creative professional to help me!"

“It’s not even that I don't know what to do — I just need someone else at the same level to get my vision and help me launch.”

“I just need an outside perspective since I'm way too close to my business to think clearly right now.”

“I don’t have capacity to do my own branding and website. Literally, no time."

THEN THIS IS THE RIGHT FIT FOR YOU.

As the founder, you are the driving force behind your brand, and we applaud you for taking steps to bring your company to new heights!