OUR APPROACH
Twenty-five years of expertise needed a voice, not just a look.
We started with who Georgia Louise is, not what her site should look like. Her voice, mission, and positioning were mapped before a single page was designed. Then the Shopify redesign, copy, and marketing materials followed from that foundation.
Project overview
What her clients felt in the treatment room, now felt online.
Over twenty-five years of trust from a client list that includes Jennifer Aniston, Anne Hathaway, Anna Wintour, Emily Blunt, and Cate Blanchett doesn't get built through marketing. Georgia Louise earned that reputation one exceptional treatment at a time. What she needed next was a visual brand with the same cohesion and authenticity as the reputation behind it, a positioning crystallized enough to carry her into the next era of the business, including a highly visible expansion into a new location and a first-of-its-kind integrated beauty longevity concept.
We defined her positioning, archetype, voice, and mission first, then built outward: a full Shopify redesign, website strategy and copy, and creative design across marketing materials and signage. Every touchpoint, from the homepage to the packaging on a shelf, was built to carry the same precision her clients already knew firsthand.
The result was a conversion-driven Shopify website with clear market differentiation, cohesive brand assets across every channel, and a platform built to carry the launch of her Beauty Longevity program, positioning Georgia Louise as the definitive name in beauty longevity rather than one more luxury esthetician among many.
Brand strategy
Visual Identity
copywriting
Marketing Assets
Shopify website
Services Provided
brand icon
Signage
Before
After
"Jenn is the only one who completely understood my vision and captured my identity with such clarity and elegance."
Georgia Louise, Founder + CEO
Beauty Longevity Atelier
Georgia Louise Skincare
Before we started, I'll admit I had some hesitations. I've worked with agencies that promised a lot but never quite translated my ideas into reality and overcharged me. Those frustrations melted away quickly once we began. Jenn really listened, guided me with so much care, and translated my thoughts into something far greater than I could have imagined. She is attentive and hardworking, and she treated me like a partner, not an agency.
The results have been transformational. My brand now feels aligned with who I am and what I want to share with the world. It's already opened doors and strengthened how people perceive my work.
Exit Gallery