At Founder's Mirror, Jennifer leads brand strategy, messaging architecture, and creative direction across full custom and semi-custom brand and website projects. As a StoryBrand Certified Guide, she is known for helping founders articulate what they do, why it matters, and how to communicate it with clarity and confidence. Her work blends positioning strategy, elevated design, and structured messaging systems that convert.
In response to the evolving search landscape, Jennifer also integrates advanced SEO and Generative Engine Optimization, ensuring that her clients are not only beautifully presented but discoverable across Google and AI-driven platforms. She believes modern authority requires both substance and visibility.
Jennifer is recognized for her calm leadership, strategic depth, and high-touch client experience. She partners closely with founders to refine their positioning, elevate their digital presence, and build brand systems that support thoughtful, intentional growth.
Jennifer Jeanneret is the Founder and CEO of Founder's Mirror, a brand strategy and website design studio serving established founders who are ready to move from a disjointed presence to cohesive authority.
With more than 20 years of experience spanning luxury retail, enterprise technology, and design education, Jennifer brings both aesthetic sensibility and operational rigor to every engagement. She began her career at Neiman Marcus, where she helped pioneer early online growth initiatives and later served as Project Lead on a $100M+ Oracle merchandising systems implementation. She holds a Master’s in Design and Merchandising from Colorado State University and has taught at the university level, mentoring and placing students in top domestic and international internships.
Jennifer Jeanneret
Cody’s professional journey includes a pivotal role at Hach Company, where he managed complex wastewater flow monitoring systems for over 60 municipalities, including major cities like Los Angeles and Dallas. His oversight of 800+ flow meter locations and 25 subcontractors generated $5-$6M in annual revenue, achieving the highest profit margins in the company. Cody's innovative solutions and keen analytical skills have consistently driven project success and client satisfaction.
At Founder’s Mirror, you can find Cody working tirelessly as the Technical Lead to create beautiful, easy-to-use websites that incorporate all of your branding and design elements while ensuring everything is technically sound.
A graduate of the Colorado School of Mines with a Bachelor’s in Engineering, Cody’s technical expertise is complemented by his strong leadership and problem-solving skills. His career at Tetra Tech Rooney involved managing large-scale engineering projects, including a $200M crude pipeline in Oklahoma. Beyond his professional achievements, Cody is genuine, observant, and conscientious, bringing a thoughtful and creative approach to every challenge at Founder's Mirror.
Cody is a driven design engineer with a knack for aligning teams to achieve strategic business objectives. As COO and Technical Lead at Founder's Mirror, he leverages his extensive experience in project management and engineering to ensure that every project is executed with precision and efficiency.
